Brand and marketing design · Abu Dhabi

One idea.
Every format.
Same week.

Senior creative direction with an AI-assisted production stack. You buy the thinking; the machine does the resizing.

Why we exist

A campaign that used to need four assets now needs forty. Budgets did not grow to match.

The choice most brands face is an agency that is thorough, slow and priced for a department, or the cheapest freelancer on a marketplace, who is fast until the third month.

Aql was built for the space between. Direction stays human and senior. Production runs on a stack that turns one approved master into every format a platform serves.
What we make

Every service comes in two packages, Basic and Integrated. The price shown is the Basic package; two rounds of revisions are included and each additional round is AED 200.

Selected clients
The multiplier

One approved master, recut for every placement a platform serves. Drawn here to true relative scale.

Master → delivered formatsto scale
1080×1440Feed
1080×1920Story
1920×1080YouTube
1200×628Link
728×90Banner
1approved master
5+formats delivered
40assets a month
The recut
01/ 05

Feed

The feed is where the idea is first judged, at 1080 by 1440, so it is where we start.

A frosted-glass perfume bottle in plum and lilac light on a velvet plinth, an example campaign image.
3:4
One idea, every format.
Aql · approved master
Start a request

Tell us what is not working.

Four answers and a sentence. Send it over and you will get a fixed quote within two working days.

Send request delivers the brief straight to us and you get a reply within one working day. If anything blocks it, your email app opens with the brief already written and a copy goes to your clipboard, so nothing is lost either way.

Not ready for a brief?

Send a line
instead.

A sentence about what you are trying to fix is enough to start. Thirty minutes on a call, then a fixed quote within two working days. No retainer to talk.

Email
Based in
Abu Dhabi, UAE
Services

Priced before
the call.

If a studio will not tell you the number before the call, the number is not the number. Each service comes in two packages, Basic and Integrated. You get a fixed quote in two working days.

ServiceWhat you getLead time Starting from
Visual identity designA new visual identity, or an update of an existing one. An update is not offered as a service of its own. If the scope of an update differs from the packages below, a separate price is requested before a quote is confirmed. Basic and IntegratedStarting from AED 1,800
Social media post designThe design of the posts only. It does not include account management, content writing or posting. The client provides the approved texts and images. Basic and IntegratedStarting from AED 900
Presentation and company profile designThe client provides the final texts and information. Basic and IntegratedStarting from AED 1,200
Printed and digital marketing materialsDesigned pages are counted within the package limits, whether they are for print or for the matching digital versions. Basic and IntegratedStarting from AED 600
Short promo videoProduction relies on scenes generated or processed with AI tools, together with editing and on-screen text. It does not imply live filming or actors, and none is included. The work depends on a brief and information provided by the client. Basic and IntegratedStarting from AED 1,200
In detail
Luxury plum stationery on dark stone: embossed business cards, letterhead, envelopes and a foil-stamped folder.

Visual identity design

Starting from AED 1,800
Two packages: Basic AED 1,800, Integrated AED 4,200
  • Basic: Two logo directions and two revisions on the chosen direction; Suggested colour palette and typefaces; PNG and JPG files
  • Integrated: Three logo directions; Logo variations; Colour palette and typefaces; Business card and three social media templates; A short brand guide and print-ready files

A new visual identity, or an update of an existing one. An update is not offered as a service of its own. If the scope of an update differs from the packages below, a separate price is requested before a quote is confirmed.

A hand holding a phone that shows a colourful vertical story.

Social media post design

Starting from AED 900
Two packages: Basic AED 900, Integrated AED 1,800
  • Basic: Six static designs, one size
  • Integrated: Twelve static designs; Two visual templates; Four designs converted to Stories size

The design of the posts only. It does not include account management, content writing or posting. The client provides the approved texts and images.

A laptop and a phone on a dark desk showing a soft violet interface.

Presentation and company profile design

Starting from AED 1,200
Two packages: Basic AED 1,200, Integrated AED 2,400
  • Basic: Up to 8 slides; Unified formatting and design
  • Integrated: Up to 20 slides; Custom cover, icons and simple charts; A presentation-ready PDF file

The client provides the final texts and information.

A hardcover company profile, a foil presentation box, a folded brochure and an office sign on a marble plinth.

Printed and digital marketing materials

Starting from AED 600
Two packages: Basic AED 600, Integrated AED 1,800
  • Basic: One item of up to two pages in total; For example a double-sided flyer or a two-page brochure
  • Integrated: Up to four matching items; At most eight designed pages in total, and at most four pages for any one item; Digital files and print-ready versions

Designed pages are counted within the package limits, whether they are for print or for the matching digital versions.

A silver drinks can frozen mid-splash in violet liquid.

Short promo video

Starting from AED 1,200
Two packages: Basic AED 1,200, Integrated AED 2,300
  • Basic: A video of up to 15 seconds; Up to three scenes; One size, suited to one platform; On-screen text and basic editing
  • Integrated: A video of up to 30 seconds; Up to six scenes; Two versions in two sizes, for two platforms; On-screen text and full editing

Production relies on scenes generated or processed with AI tools, together with editing and on-screen text. It does not imply live filming or actors, and none is included. The work depends on a brief and information provided by the client. Neither package includes live filming, actors, music purchases or paid materials unless agreed and priced separately. The image or voice of a real person, a logo or protected material is not used without consent or suitable usage rights.

How pricing works

What is fixed

  • A written quote against a written scope, valid 30 days
  • 50% to start, 50% before the final files are released, and the clock starts on the deposit
  • Revision rounds named in the quote, not counted afterwards
  • Source files and licences handed over on final payment

What moves the price

  • Languages: a second layout is production, not a toggle
  • Volume beyond the stated set
  • Rush work inside the stated lead time
  • Scope added after approval, quoted before it starts

Feedback is due in three business days at concept and two at production. A delay moves the delivery date by the same number of days. It is the only fair way to hold a calendar.

Selected clients
Work

Selected work.

A few projects: what the brief was, what we made, and what came out of it. Results appear only where the client has stated them.

Have a project like this?

Start a request →
Selected clients
How we work

Written down so you can hold us to it.

Every studio claims to use AI now. Here is exactly what it does on your project, what it never touches, and what gets checked before anything leaves.

The method, in four steps
01

Understand

A call, your material, your three competitors. Ends with one sentence we both agree defines success.

A designer's desk with sketches, reference prints and competitor samples fanned out, lit by a lamp.
02

Direct

Routes, not variations. Genuinely different answers, each with the reasoning attached.

A boardroom table with three concept boards, each a different brand route, and the same three options on the wall screen.
03

Produce

The approved route built out at volume, every size and platform from one master.

A studio workstation in a bright office, two monitors showing one campaign design laid out in several sizes.
04

Deliver

Final files, handover, and the templates to keep it running in-house.

A laptop with tidy project folders, a printed brand guideline booklet and a presentation box being handed over.
The production model

The split is the whole argument. Machines are good at volume and bad at judgement; the price you pay is for the judgement. Hover a side to open it.

The machine handles

01
  • Concept passes and moodboards in hours
  • Every variation from one approved master
  • Upscale, retouch, background and object work
  • Motion cuts built from stills, no shoot

People decide

02
  • The strategy and the idea itself
  • Art direction and the final call on every asset
  • Licensing and rights, cleared before delivery
  • A 42-point check before anything ships
Before anything ships

Forty-two checks, every delivery.

Unglamorous, and the difference between a supplier and a studio. Each square is one check; hover a group to find it.

4

Against the brief

Everything in the proposal is there, and every name, date and figure is checked against what you sent.

11

Arabic typography

A true Arabic typeface, correct joining and punctuation, mirrored layouts, read by an Arabic reader.

5

Type and layout

Hierarchy, minimum sizes, margins and grid checked across the whole set.

5

Colour and production

Colour mode, blacks, bleed, resolution and on-phone contrast checked against where it runs.

6

Licensing

Every font, image, clip and track cleared for its use, with the receipt filed.

6

Files and handover

Named, packaged in the formats promised, with a plain note on what to open first.

5

Closing the job

Written approval saved, the work archived, and every revision logged.

Selected clients
Clients

Industries we’ve worked across.

A decade of work for healthcare, automotive, trade, retail, food and entertainment brands across the GCC and Egypt. The work is the credential; the logos are shorthand.

Brands we have worked with
Sectors

Different rooms, same problem: one idea that has to survive contact with every format, every platform and, often, two languages.

01

Healthcare

02

Automotive

03

Trade & logistics

04

Retail

05

Food & beverage

06

Entertainment & media

07

Financial markets

08

Pharmaceutical

09

Real estate

10

Yours next →

The work is the credential.

Start a request →